This social media marketing course is a step-by-step system that teaches you how to create short-form content that actually grows your brand and brings in real business—not just views. Designed for creators, entrepreneurs, and small business owners, this course shows you how to plan, film, edit, and optimize videos for platforms like Instagram, TikTok, Facebook, and YouTube.

You’ll start by defining your niche and ideal audience so your content is focused, strategic, and easy to create consistently. From there, you’ll learn proven video frameworks, including the 7-Part Optimal Video Structure and the Hook–Substance–Payoff model, so every video you post has a strong hook, clear value, and a powerful payoff that keeps people watching.

The course also covers formats, engagement, and editing in depth: how to choose the right style (POV, talking head, skit, tutorial), use engagement hacks to spark comments and saves, and apply simple editing techniques to improve watch time and retention. You’ll discover how the algorithm works, what watch time really means, the stages of content growth, and how to read your analytics so you know what’s working, what to fix, and what to double down on.

Throughout the course, you’ll use worksheets, checklists, and planning templates to build a repeatable content system you can use for your brand or clients. By the end, you won’t be guessing what to post—you’ll have a social media content strategy built to attract the right audience, build trust, and turn attention into leads, bookings, and sales.